Glenfiddich - The Locked Box

Award: Campaign Big Awards Finalist

Glenfiddich wanted to encourage more enthusiasts to sign up to their ECRM program. We created a virtual whisky warehouse full of history and prizes. To promote it we engaged influential whisky bloggers by sending them a locked box full of whisky and a code to unlock the warehouse. But there was a catch…To open the box they had to work out daily email clues, which lead them to another well known whisky blogger who had their code to unlock the box.